HubSpot announced that it has completed the acquisition of Clearbit, a data provider.
Yamini Rangan, CEO of Hubspot “To cut through the noise with deep relevance, businesses need reliable, high-quality data about their customers. That means enriching your company’s internal customer data with real-time external context, Clearbit has made it its mission to collect rich and useful data about millions of companies. HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers.”
Clearbit helps businesses enrich customer records with over 100+ firmographic, demographic, and technographic data points from public and private data sources including social profiles, company websites, crowdsourcing, and more. Over 400,000 users rely on Clearbit’s robust data across 20 million companies and 500 million decision-makers to identify high-fit prospects, understand purchase intent, and effectively connect with customers.
Clearbit will be integrated into the Hubspot suite of products. It fills a gap in their offering that was, until now, filled by third party vendors, of which, Clearbit was one.